E-Commerce Essay - 1287 Words

Abstract Among the Orange County on-line florist markets, Soft Touch Flowers has launched its website in this growing industry. However, despite the high growth, the competition in Orange County is stiff as the main competitors such as Everyday Flowers, Vissers Florist, OC Flowers, Capri Flowers, etc†¦occupy the market. Therefore, Soft Touch Flowers needs better effective business strategies to stand up and be strong in this complicated competition from the existing on-line flower shops. The focus of this paper is to outline three main disadvantages which include website environment, market competitions and consumer’s demand which Soft Touch Flowers has experienced for the past year in its e-commerce business. To overcome this difficult†¦show more content†¦Since the owner did not hire a delivery personal, she had to do both flower arrangement and delivery. Therefore, if the order was in Los Angeles area, she would not able to accommodate that. The result of this was lots of orders could not be placed due to distance too far away from Orange County. The business did not meet its expected revenue and faced a difficult time of losing potential clients. The excessive development of flowering industry is the inspiration of art. The aim of this essay was to describe and analyze the disadvantages of Soft Touch Flowers website in term of market environment, competition and consumer’s demand. The recommendation will provide a foundation to improve the construction of the site and to help bringing in more revenue by having a better marketing strategies planning. For the website environment and security, one major concern of any e-commerce business is website security. Generally, it is the objective of every site administrator to ensure that it is safe. In order to accomplish, Soft Touch Flowers must put strong security protection in place by signing up with VeriSign and McAfee for both payment system and appropriate access rights. Having VeriSign and McAfee on a website is excellent direction to show potential clients that the business is safe and secure for online transactions. VeriSign reports that 79 percent of shoppers from the United StateShow MoreRelated e-commerce Essay1426 Words   |  6 Pageseverybody is connected to Internet. WORLD INTERNET CONNECTIVITY (As of 6/15/95) (http://www.pbs.org/nerds/timeline/network.html) There is another thing that Internet brought us at affordable price: it is electronic commerce (e-comme rce). There is no specific definition for what is e-commerce everybody interprets it differently. Some view it as selling products and services on the net others more educated people see it as any networked enabled business practice such as Electronic Data Interchange (EDI)Read MoreEssay on E Commerce768 Words   |  4 Pages1. Explain how Apple achieved business success through the use of information, information technology, and people. 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